METHOD AND SYSTEM FOR PROVIDING PERSONALIZATION SERVICE BASED ON PERSONAL TENDENCY

摘要

PURPOSE: A personalized service providing method based on a personal preference and a system thereof are provided to increase the satisfaction of a user who has a lot of preferences without decreasing the recommendation satisfaction of a user who has a few preferences. CONSTITUTION: A service server(300) generates a user preference profile based on the user information and metadata of the content. The service server extracts a candidate recommendation result using a personalized type or a non-personalized type. The service server compares the extracted candidate recommendation result with the user preference profile. The service server ranks the candidate recommendation results corresponding to the user preference profile again. The service server outputs a customized recommendation result to a corresponding client(100). [Reference numerals] (200) Network; (300) Service server;