| 摘要 |
Analyzing digital content associated with a entity to identifier the entity's interest and influence related thereto. A set of digital content, such as text, pictures, or video, which the entity has submitted to one or more social media services, is identified. A set of interests for the entity is identified. This may be performed, in part, by analyzing a set of pictures to identify a set of visual attributes for each picture. Then, one or more descriptive labels that characterize the content shown in each picture are determined based on the set of visual attributes for each picture. Next, one or more subject categories for each picture are determined based upon the one or more descriptive labels for each picture. Thereafter, a set of actual interests for the entity is identified based, at least in part, upon the one or more subject categories associated with each digital picture.
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