RANKING STRUCTURED OBJECTS AND ACTIONS ON A SOCIAL NETWORKING SYSTEM

摘要

A social networking system includes a mechanism for integrating user actions on objects outside of the social networking system in the social graph. External system operators include widgets that, when executed by user devices, record user interactions that correspond to a defined structure of actions and objects. Information about the actions and the objects is gathered from external systems as users of the social networking system interact with the external systems. Content items are ranked according to the information about the actions and the objects as well as preferences of the viewing users.