| 摘要 |
Method and apparatus to transmit over a data network, advertising content inserted in multimedia content associated with an event. In one embodiment, a server receives from a first network node connected to the data network, advertising content to be inserted in the multimedia content associated with an event that occurs at a specific time and place, and the server receives a message, by means of a first IP-based communications management protocol, in order to establish a real-time multimedia communication using IP packets with a second node of the data network, and the server establishes multimedia communication with the second network node, and the server receives from the second network node, multimedia content that includes geotagging data in the form of coordinates, and the server determines that this multimedia content is associated with the event from this geotagging data in the form of coordinates, and the server creates a multimedia file that contains the advertising content and at least one part of the multimedia content, and the server transmits at least one part of the multimedia file to a third network node.
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