| 摘要 |
PURPOSE: A card marketing method using personal expenditure records and a system thereof are provided to calculate benefits for each card upon the expenditure simulation request of a client, thereby recommending a card with the most benefits to the client. CONSTITUTION: An expenditure simulation unit compares a member store name and location information in affiliated card information with a member store name and location information included in expenditure information(S121). The expenditure simulation unit extracts benefits information for each financial card of all card companies from a database(S122). The expenditure simulation unit extracts an expenditure member store pattern of a user(S123). The expenditure simulation unit provides the expected benefit result of a corresponding card(S124). [Reference numerals] (AA) User expenditure history; (BB) Affiliated card information; (CC,EE) Member store name; (DD,FF) Member store location; (GG) Member store A : benefit information for each financial card of all card companies; (HH) Member store B : benefit information for each financial card of all card companies; (II) Benefit degree; (JJ) Benefit F1 of card C1 = (A benefit A_C1 X 2) + (B benefit B_C1 X 3) + (C benefit C_C1 X3); (KK) Benefit F2 of card C2 = (A benefit A_C2 X 2) + (B benefit B_C2 X 3) + (C benefit C_C2 X3); (S121) Comparing; (S123) Example of user expenditure member store pattern |
