| 摘要 |
The method and system are used for marketing new and used motor vehicles for a dealer site for sale or lease to dealer customers. Initially a target area proximate to the dealer site is identified. The target area may be determined by reviewing the dealer's existing customer base to see the distance that the customers are located from the dealer site. Once the size of the target area is determined, demographic data is used to determine the income ranges of household incomes for the overall population residing within the target area. Once this data is known, it is determined the amount that these households allocate for new or used motor vehicles. Then, the dealer is asked to identify the makes and models of new and used motor vehicles that are available to the dealer in these price ranges. Once the size of the dealer's showroom and lot are evaluated, a recommendation is made to the dealer advising the dealer of the appropriate blend of price ranges of new and used motor vehicles to market for sale or lease based upon income ranges of prospective customers within the target area based upon the demographic data. Aftermarket accessories for any particular vehicle can be predicted with some degree of certainty based upon the demographic data of the target population within the target area. |
