| 摘要 |
<p>The present invention relates to a method and an apparatus for providing online advertisements, in which a fade-in type advertisement window that becomes gradually clear over a preset time is provided to a specific region of the content area of the web page. The apparatus for providing the online advertisement according to the present invention includes a web page control module (310) configured to receive information about a displayed web page from a user terminal (100); an advertisement window setup unit (320) configured to set the type of an advertisement window, and to set the size of the advertisement window and an advertisement exposure location at which the advertisement window is to be displayed on the user terminal (100); an advertisement exposure speed setup unit (330) configured to set a time over which the advertisement window fades in; a database (350) configured to store advertising data to be sent to the user terminal (100); and a control unit configured to control the individual elements and to transmit the advertisement window to the user terminal. According to the method for providing advertisements using a fade-in advertisement window in accordance with the present invention, the advertisement window is provided such that the advertisement window is gradually clearly exposed to the user while the user is viewing the web page, thereby heightening the interest of the user in the advertisement.</p> |
