METHOD AND SYSTEM FOR PUSHING INDIVIDUAL ADVERTISEMENT BASED ON USER INTEREST LEARNING

摘要

Embodiments of the present invention relate to a method and a system for personalized advertisement push based on user interest learning. The method includes: obtaining multiple user interest models through multitask sorting learning; extracting an object of interest in a video according to the user interest models; and extracting multiple visual features of the object of interest, and according to the visual features, retrieving related advertising information in an advertisement database. Through the method and the system provided in the embodiments of the present invention, a push advertisement is closely relevant to the content of the video, thereby meeting personalized requirements of a user to a certain extent and achieving personalized advertisement push.