摘要 |
A network apparatus and method are described in which a request for content from a user device is redirected based on a profile of the user of the user device. For example, an apparatus is disclosed, which may provide a server for use in a network. This apparatus comprises a data store configured to store a plurality of webpage identifiers each identifying a different webpage of a set of webpages; a communication interface configured to receive a request for content to be provided at a user device; and a controller configured to: determine a user identifier of a user of the user device based on the received request; obtain a user profile based on the user identifier; select one of the stored webpage identifiers based on the user profile and a direction model; and redirect the request according to the selected webpage identifier. Examples of the disclosure also relate to client side and server side scripting which perform comparable functionality, and to methods of responding to search queries which select and/or modify search results based on a user's profile. |