| 摘要 |
It is disclosed to determine, by a tracking apparatus and for a plurality of non-converting visitors to a website that can be accessed via at least one access channel, at least one parameter that is representative of interactions between the visitors and the website following accessing of the website and/or bounces of the visitors, and to determine, depending on the acquired parameter and by an estimating apparatus, an estimated value for a conversion metric that is representative of a number of conversions. |
