| 摘要 |
PURPOSE: An Internet advertising method, an Internet advertisement payment method thereof, and a system therefor are provided to maximize an advertising effect by paying an advertising rate to a website manager and other people. CONSTITUTION: A posting writer writes a posting in a field of interest. A system measures an advertising index of the writer. The system prices an advertising rate determined on a website through the advertising index. An advertiser performs payment and an advertisement request to the writer on the website. The system inserts a photo advertisement into the posting or a profile of the writer. The system pays the advertising rate to the writer. [Reference numerals] (AA) Inputting interest genres of a posting writer and major keywords for writing a posting into member information; (BB) Writing a posting in a field of interest by the writer; (CC) Evaluating the posting by users(reading the posting) and creating a relation with the writer(in the form of friend addition); (DD) Measuring the reliability of the writer from the posting evaluation by the users; (EE) Measuring popularity according to the formation of relations(in the form of friend addition) between the writer and a user; (FF) Measuring an advertising index by summing the reliability based on the posting evaluation and the popularity based on the relation formation at a predetermined ratio; (GG) Setting an advertising rate(determined on a website) through the advertising index; (HH) Analyzing and evaluating the interest genres of the writer and the keywords of the posting; (II) Reading optimum writer data required by an advertiser through data analysis; (JJ) Requesting an advertisement to the writer and performing payment(on a website) by the advertiser; (KK) Inserting a photo, text, or banner advertisement to the posting or profile of the writer; (LL) Disclosing the advertisement; (MM) Paying an advertising rate(excluding commission) to the writer on the corresponding web site; (NN) Providing points corresponding to part of the advertising rate to users reading the posting(clicking on the advertisement)
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