| 摘要 |
<P>PROBLEM TO BE SOLVED: To maintain the propaganda effect of a CM content to be skipped while preventing a user from having a difficulty to view a program content, when reproducing the program content continuously by skipping the CM content. <P>SOLUTION: When skipping a CM content during reproduction of a broadcast content including a program content corresponding to a main program and a CM content corresponding to commercial messages, the program content to be reproduced is displayed on a first display 580, a still-picture CM content related to a CM content to be skipped is transmitted to a portable terminal 200, and displayed on a second display 880 provided in the portable terminal 200. Since the still-picture CM content related to the CM content to be skipped is displayed on the second display 880 different from the first display 580 on which the program content is displayed, the viewing opportunity of a user for that CM is not reduced. <P>COPYRIGHT: (C)2013,JPO&INPIT |
