System for interactive influencing of advertising media and information media, associates non-commercial information with commercial information so as to playback non-commercial information and commercial information together

摘要

The system has advertising media (8) and informational media that are arranged on or in public transportation unit e.g. vehicle in form of projection article. The non-commercial information are transmitted to advertising media and informational media by user's mobile terminals (3) within specified time periods. The non-commercial information are associated with the commercial advertising information and are played back together or separately during the playback of the commercial information used for advertising purposes.