METHOD AND SYSTEM FOR DELIVERING ADVERTISEMENTS IN A STORE

摘要

A method of delivering promotional content to a navigation application in a mobile device is provided. Knowledge of user interest inferred from a query and expected future location is used to render an advertisement in the navigation application. The advertisement is selected based on a location associated with a query received at the mobile device. In one design, advertisements are selected and rendered in a product-navigation application in a mobile device, which is used to determine the location of a product-choice. The advertisement for a promoted product is preferably rendered such that it represents the actual physical location of the promoted product in the store.