ADVERTISING THROUGH CELL BROADCAST

摘要

The present invention relates to an advertising method and apparatus provides advertising services via broadcast messages to mobile stations and other devices. The broadcasted messages are stored and authenticated prior to being communicated to devices within a geographic area. The apparatus has different interfaces for individual advertisers. Each advertiser stores messages to be broadcasted in the allocated spaces within the advertising apparatus and method. All messages prior to being broadcasted are authenticated by the operator. Messages broadcasted are on separate broadcast channels. The advertising method and apparatus includes a Geographic Information System (GIS), the advertising entity with an http interface that receives messages from the advertisers and a cell broadcast center that communicates the cell broadcast messages to the mobile station and other devices. The advertising method and apparatus may push information to devices based on activation. The advertisers and the operator use the advertising entity through the http interface.