| 摘要 |
Methods, computer readable media, and apparatuses for providing customer rewards programs are presented. According to one or more aspects, it may be determined, based on transaction history information, that a group of accountholders is associated with a common interest. Subsequently, it may be determined that one or more entities provide offerings relevant to the common interest. Thereafter, at least one new rewards program may be automatically created with the one or more entities, and the at least one new rewards program may allow the group of accountholders to earn rewards associated with the common interest. According to one or more additional aspects, it may be determined, for a particular accountholder, based on transaction history information associated with the accountholder, that a first rewards program in which the accountholder is not currently enrolled is more advantageous to the accountholder than a second rewards program in which the customer is currently enrolled. |
