发明名称 |
Controlling ad delivery for video on-demand |
摘要 |
Various embodiments related to delivery of advertising content for video on-demand are disclosed. One example embodiment comprises receiving a set of VOD metadata including a first configuration of ad avails to be included in a VOD content item. The first configuration specifies a first set of locations of ad avails and a size of each ad avail in the first configuration. The method further includes comparing the VOD metadata to a set of one or more policy rules specifying a second configuration of ad avails to be included in the VOD content item, the second configuration of ad avails specifying a second set of locations of ad avails and a size of each ad avail in the second configuration. The method further includes determining a number of advertisements to be included in the VOD content item based upon a result of the comparing and obtaining an ad decision.
|
申请公布号 |
US8387086(B2) |
申请公布日期 |
2013.02.26 |
申请号 |
US20090637618 |
申请日期 |
2009.12.14 |
申请人 |
MICROSOFT CORPORATION;AGARWAL GAURAV;MIGOS CHARLES |
发明人 |
AGARWAL GAURAV;MIGOS CHARLES |
分类号 |
H04N7/10;H04N7/025 |
主分类号 |
H04N7/10 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|