Systems and methods for integrating supplemental advertising content between both network advertisements and television advertisements are described. A central server connected to a network accesses a database containing supplemental advertising content that is paired with a specific serial identifier, allowing users to retrieve the content by utilizing a network-connected device to send the server a request containing the serial identifier. The network- connected device also connects to a different server that accesses a database containing user profiles that keep track of which content requests the user has sent, allowing the user to access the requested content from any other network- enabled device.
