| 摘要 |
<p>A marketing system, also referred to as a platform, is disclosed which facilitates centralized management of marketing activities among multiple participants of multiple channel marketing networks, where the marketing activities may include determination of one or more consumers to which marketing content is to be presented and a provision of marketing content thereto. In particular, the disclosed technology platform allows members of a channel marketing network, including, for example, sponsors/OEMs, distributors, buying groups, and resellers, to link to each other to create connections that allow a secure and managed exchange of marketing content, funding and contact data, for the purpose of executing shared business processes, such as co-marketing related processes, and having access to the results thereof. An advertising platform is provided which facilitates participant discovery and channel network formation, segregates marketing activities between channel marketing networks and among the participants of a particular channel marketing network, generates and conducts marketing campaigns on behalf of participants based on internally generated and/or participant provided marketing content and directed to participant identified contacts, facilitates the funding of those marketing campaigns by one or more participants, and facilitates gathering and evaluation of the results thereof.</p> |
