| 摘要 |
PURPOSE: An extension keyword search advertisement method using a related word is provided to efficiently supply an advertisement, thereby inducing a high click rate. CONSTITUTION: A related search advertisement server receives a keyword from a user terminal(S301). The related search advertisement server searches a word related to the keyword in a related word map storage unit(S302). The related search advertisement server determines one or more center words(S303). The related search advertisement server determines one or more related word group buyers(S304). The related search advertisement server provides an advertisement related to each buyer to the user terminal(S305). [Reference numerals] (S301) Receiving a keyword; (S302) Searching words in a related word map; (S303) Determining one or more center words; (S304) Determining N related word group buyers; (S305) Providing advertisement |
