| 摘要 |
FIELD: information technology.SUBSTANCE: in one version, a user is allowed to provide authentication information on a website associated with a third-party website. The user can identify themselves by entering a user name and an electronic mail account password which is not linked with the third-party website. Authentication information can then be used to access the personal account associated with the user. Behavioural data associated with the user may be collected from the personal account and used to provide an advertisement on the website aimed at a specific behavioural profile of the user. Alternatively, a user may be given options to interact with information in the personal account. For example, a user may be allowed to invite members of the contact list in the personal account to visit the website.EFFECT: broader functional capabilities owing to authentication-based behavioural targeting of advertisement.20 cl, 5 dwg |
