发明名称 Advertisement campaign system using socially collaborative filtering
摘要 In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
申请公布号 US8380562(B2) 申请公布日期 2013.02.19
申请号 US20080109549 申请日期 2008.04.25
申请人 CISCO TECHNOLOGY, INC.;TOEBES JOHN;LAWLER BRIAN PATRICK;CHOU GARY T. 发明人 TOEBES JOHN;LAWLER BRIAN PATRICK;CHOU GARY T.
分类号 G06Q40/00 主分类号 G06Q40/00
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