<p>A decorative, insulative product configured for application to the interior or exterior surfaces of a building structure is provided. The product includes one or more layers configured to form a rigid, puncture resistant outer protective surface for the product and a base layer configured to support the one or more layers. The one or more layers forming the outer surface of the product are configured to provide a desired aesthetic appearance to the building or structure and the base layer is configured to provide a thermal insulative value and an acoustic insulative value to the product.</p>