| 摘要 |
An apparatus, and an associated method, facilitates the sending and play out of popular media, such as viral videos, in a radio communication system. Portions of popular media are broadcast and stored at communication devices. When a user of a communication device elects to play out popular media, the broadcast portion, stored at a communication device, is retrieved and played out. If an additional portion of the media is to be played out, the additional portion is retrieved and downloaded to the communication device.
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