Dual Blind Method and System for Attributing Activity to a User

摘要

A method and system for attributing activity to a user includes sending a first request for content from a browser executing on a consumer device to a first content provider. The first content provider responds to the request by generating a browser identifier and sending the browser identifier along with the requested content to the browser. Next, the user browser sends a second request for content to a second content provider. The user shares personal identification information with the second content provider. The second content provider contacts an attribute server to retrieve attributes associated with the user and generates a temporary ID. The second content provider shares the attributes and the temporary ID with an analytics server. The second content provider also instructs the browser to share the browser ID and the temporary ID with a user profile server. The user profile server uses the browser ID to retrieve a user profile associated with the browser and sends the user profile along with the temporary ID to the analytics server. The analytics server then uses the temporary ID to match the attributes to the user profile and destroys the temporary ID. Thus, neither the attributes nor the user profile can be tracked back to the original user from the analytics server.