发明名称 SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY
摘要 Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer.
申请公布号 US2013036014(A1) 申请公布日期 2013.02.07
申请号 US201113204473 申请日期 2011.08.05
申请人 AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY,INC.;BENDER BRIAN C.;BONALLE DAVID S.;DEDEOGLU MEHMET;LOWERY PATRICK R.;ODINEC TAMARA F.;RANE RAJENDRA R. 发明人 BENDER BRIAN C.;BONALLE DAVID S.;DEDEOGLU MEHMET;LOWERY PATRICK R.;ODINEC TAMARA F.;RANE RAJENDRA R.
分类号 G06Q30/00 主分类号 G06Q30/00
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