DERIVING ADS RANKING OF LOCAL ADVERTISERS BASED ON DISTANCE AND AGGREGATE USER ACTIVITIES

摘要

A system and method are disclosed including determining structured information sources that a local business participates in based on a common set of features that identify the business, collecting user interaction information from the sources, aggregating the collected user interaction information into a common set of attributes, storing local business location and the aggregated user interaction information for the set of attributes into a local business database, receiving a request for an ad, determining a geographic region, retrieving a set of local businesses having locations within the region, determining distance values between the geographic location and the business locations, retrieving a subset of attributes for the aggregate user interaction information, constructing feature vectors including the distance values and values for the attributes, calculating scores corresponding to feature vectors, and providing an ad in response to the ad request.