发明名称 SYSTEMS AND METHODS FOR SELECTIVELY MODIFYING THE DISPLAY OF ADVERTISEMENTS AND PROVIDING SUPPLEMENTARY MEDIA CONTENT
摘要 Systems and methods are provided for selectively suppressing advertisements and providing supplementary media content in place of the advertisements. A program (including program segments and supplementary media content) and advertisements are transmitted to a user device on two different channels. A database may be queried to determine whether the advertisement suppression feature is enabled for a particular user. For example, the user of the user device may subscribe to an advertisement suppression service and an enabled status may be stored in the database. If the status is enabled, the program segments and supplementary media content are provided to the user device without advertisements. If the status is disabled, the program segments and advertisements are provided to the user device without the supplementary media content.
申请公布号 US2013031579(A1) 申请公布日期 2013.01.31
申请号 US201113193350 申请日期 2011.07.28
申请人 UNITED VIDEO PROPERTIES, INC.;KLAPPERT WALTER R. 发明人 KLAPPERT WALTER R.
分类号 H04N21/458 主分类号 H04N21/458
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