| 摘要 |
Systems and methods are provided for selectively modifying the display of an advertisement based on an interactive gaming environment associated with the advertisement. An action relating to game play in the interactive gaming environment is received from a user and stored on a remote server. The display of the advertisement is then modified in response to the action from the user by, for example, skipping the displayed advertisement. In some embodiments, an advertisement modification credit is associated with the user profile of the user who provided the action. Based on the amount of advertisement modification credits associated with the particular user, the server determines whether or not to modify the display of the advertisement. Based on the determination, the display of the advertisement is modified if the amount of advertisement modification credits associated with the particular user is greater than or equal to an advertisement modification threshold.
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