| 摘要 |
A system and method for providing a rewards program for a plurality of rewards accounts is disclosed that promote the adoption, retention, and the desirable usage of credit cards, prepaid cards, debit cards, and other transactional products and that induce the development and improvement of consumer behavior through education and rewards. Embodiments of the invention provide a rewards program by associating a financial product with a rewards account of the plurality of rewards accounts and detecting rewardable actions associated with the financial product. Any type of actions may be deemed rewardable actions including the participation in educational programs related to features of the financial product, financial responsibility, health, professional development and others. For completing rewardable actions, participants may be rewarded with points that they may then use to enter into sweepstakes in order to win prizes.
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