ONLINE MARKET MANAGEMENT SYSTEM AND METHOD FOR BILLBOARD BASED ON GEOGRAPHIC INFORMATION SYSTEM

摘要

PURPOSE: A billboard advertisement online market management method based on geographical information and a system thereof are provided to request an advertisement by directly selecting an advertisement medium in online based on all kinds of information for predicting an advertising effect of a spot in which a billboard is installed. CONSTITUTION: An advertisement information storage unit(20) stores information about a usable advertisement medium. A GIS(Geographic Information System) information storage unit(30) stores surrounding geographical information of the advertisement medium stored in the advertisement information storage unit. One or more advertiser terminals(51-5N) are separately connected through the Internet. A manager server(40) provides information about the advertisement medium and the surrounding geographical information to one or more advertiser terminals. [Reference numerals] (10) Internet; (20) Advertisement information storage unit; (30) GIS information storage unit; (40) Manager server; (51) Advertiser terminal 1; (52) Advertiser terminal 2; (5N) Advertiser terminal N