| 摘要 |
A computer-implemented method of processing set-top box channel tuning data resulting in channel viewing activity at a second-by-second level which is then correlated with video asset schedule data, program attribute data, and optionally, targeted content delivery data and demographic data, to measure (a) actual television viewing seconds, (b) viewing audience of an advertisement or program during each second that it aired, (c) aggregate viewing audience for each second that an advertisement or program aired, (d) ad seconds viewed controlling for factors such as time of day, product, program, (e) response of various demographic groups to advertisements, and (f) effectiveness of targeted content against non-targeted content as measured in actual viewing seconds; all while maintaining viewer anonymity. The metrics produced are useful to service providers, advertisers, and content producers. Another embodiment teaches using electronic device usage data to produce similar metrics for internet protocol television and mobile device viewing. |
