Extended description to support targeting scheme, and TV anytime service and system employing the same

摘要

The present research relates to description supporting a targeting scheme, more particularly, to an extended description structure supporting a targeting scheme and a TV-Anytime service providing method and system employing the same based on Moving Picture Experts Group 21 (MPEG-21) Usage Environment Description (UED) tools. The TV-Anytime service providing system employing the extended description structure includes a service providing apparatus for generating package metadata including user information and usage environment information; and a user device for acquiring the package metadata including user information and usage environment information from the service providing apparatus through diverse access networks.