A method for generating microsegments includes retrieving a first set of information including activities attributable to a first plurality of entities and first entity identifiers; retrieving a second set of information including characteristics attributable to the first plurality of entities and second entity identifiers; combining the first and second sets of information using the first and second entity identifiers to obtain a combined set of information, the combined set of information not including personally identifiable information; generating a plurality of microsegments based on selected activities and/or characteristics criteria from the combined set of information; receiving a third set of information including characteristics attributable to a second plurality of entities; and matching characteristics in respective microsegments to characteristics of entities in the second plurality of entities to identify an audience of entities that have a propensity to carry out certain activities based on the selected activities and/or characteristics.
申请公布号
WO2013012863(A2)
申请公布日期
2013.01.24
申请号
WO2012US47063
申请日期
2012.07.17
申请人
MASTERCARD INTERNATIONAL INCORPORATED;VILLARS, CURTIS;LOWENBERG, TODD