Promotion Using Geopositioning Technology

摘要

Promotional items can be geocached at desired locations as part of a geocaching promotion in which geocachers attempt to locate the promotional items using clues, solving puzzles, or otherwise obtaining GPS coordinates and other information used to determine the geolocation of the geocached promotional items. Some or all of the information needed to identify the geolocation can be encoded into an electronic format and delivered directly to mobile devices including GPS receivers via radio broadcasts or the Internet. GPS coordinates can also be pre-loaded into mobile devices awarded to particular geocachers. Additionally, tracking devices can be attached to the promotional items to permit evaluation of the marketing effort.