发明名称 |
SYSTEM AND METHOD FOR OFFERING AND BILLING ADVERTISEMENT OPPORTUNITIES |
摘要 |
In various example embodiments, a system and method for offering and billing advertisement opportunities are provided. In example embodiments, an advertisement opportunity in media to be communicated to a user device associated with a viewer is identified. Attributes of the advertisement opportunity are determined. Based on these attributes, a value to assign to the advertisement opportunity is determined. The advertisement opportunity is offered to a potential advertiser based on the assigned value determined using the attributes of the advertisement opportunity.
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申请公布号 |
US2013024293(A1) |
申请公布日期 |
2013.01.24 |
申请号 |
US201213621782 |
申请日期 |
2012.09.17 |
申请人 |
OPENTV, INC.;TINSMAN JOHN;HUBER THOMAS;LEMMONS THOMAS;ZENONI IAN |
发明人 |
TINSMAN JOHN;HUBER THOMAS;LEMMONS THOMAS;ZENONI IAN |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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