| 摘要 |
<p>Systems, methods, and apparatuses, including computer program products for receiving, at a transaction management computing subsystem of an advertising platform, a set of original bid responses from a set of decisioning computing subsystems of the advertising platform, each original bid response including an original bid price, generating, by the transaction management computing subsystem, a set of adjusted bid responses according to a yield management criterion, each adjusted bid response including an adjusted bid price; and selecting a winning bid response from among the set of bid responses based on the adjusted bid prices.</p> |
