| 摘要 |
A system that incorporates teachings of the present disclosure may include, for example, computer instructions to identify a subscriber leader, identify a plurality of subscriber followers that track activities of the subscriber leader, detect from the activities of the subscriber leader a behavioral pattern that influences a consumption behavior of the subscriber followers, receive a request for media content from at least one of a plurality of devices of the subscriber followers, identify in the media content a substitutable product, select a promotional system to supply a promotional product according to at least one of a winning bid supplied by the promotion system and the behavioral pattern, substitute the substitutable product in the media content with the promotional product to generate updated media content, and transmit the updated media content to the at least one of the plurality of devices of the subscriber followers. Other embodiments are disclosed.
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