发明名称 |
USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS |
摘要 |
The USER IMPRESSION MEDIA ANALYTICS PLATFORM METHODS (MR-Control) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.
|
申请公布号 |
US2013014144(A1) |
申请公布日期 |
2013.01.10 |
申请号 |
US201113341183 |
申请日期 |
2011.12.30 |
申请人 |
BHATIA MANISH;SAXON MICHAEL SCOTT;PRATT NIGEL STEPHEN;GURHA PYEUSH |
发明人 |
BHATIA MANISH;SAXON MICHAEL SCOTT;PRATT NIGEL STEPHEN;GURHA PYEUSH |
分类号 |
H04N21/23 |
主分类号 |
H04N21/23 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|