Using commercial share of wallet to compile marketing company lists

摘要

Commercial size of spending wallet (CSoSW) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (CSoW) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company's spend capacity. Marketing companies that sell lists compile those lists by searching one or more databases for names and/or businesses that match certain criteria. Those marketing companies can use the CSoW/CSoSW modeling approach to show predicted spend and/or revenues for each company on a list. This makes the list more valuable to list buyers.