ADVERTISEMENT DISTRIBUTION SYSTEM AND ADVERTISEMENT DISTRIBUTION METHOD IN SOCIAL NETWORKING SERVICE (SNS)

摘要

PROBLEM TO BE SOLVED: To provide the distribution system and distribution method of advertisement content whose distribution is controlled on the basis of the palatability of one user and a relationship owned by the pertinent user with another user for achieving more detailed distribution control while utilizing the characteristics of an SNS (Social Networking Service).

SOLUTION: The advertisement distribution system includes: palatability determination means for dynamically determining the palatability of a predetermined user on the basis of attribute information and/or activity of the predetermined user on the basis of a predetermined trigger; distribution advertisement selection means for selecting advertisements to be distributed on the basis of the palatability of the user having a relationship with one user who distributes advertisements and advertisement distribution condition information; and advertisement distribution means for distributing the selected advertisements to the one user. Thus, it is possible to achieve appropriate advertisement distribution in an SNS environment.

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