| 摘要 |
The invention concerns personalized advertising especially in a field of Internet Protocol television (IPTV). The invention disclosed a method in which an advertisement including at least advertisement context and advertisement related data is delivered to a user in a personalized manner. The personalization is achieved by recognizing the user and based on the recognition and user preferences the advertisement to be delivered is selected. The user behavior in response to representation of the advertisement is monitored and analyzed and based on this the user preferences are updated. The invention concerns also a server, system and computer program product implementing the method.
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