SYSTEM AND METHOD OF ADMINISTERING A LOYALTY-BASED INCENTIVE REWARDS PROGRAM

摘要

Technologies are described herein for providing loyalty-based incentives to existing customers of a business participating in a loyalty-based incentive rewards program. In one aspect, a computer-implemented method for providing loyalty-based incentives is described. The incentive rewards system administering an incentive rewards program determines whether a customer of a business participating in the incentive rewards program is eligible for a loyalty-based incentive redeemable at the business. Upon determining that the customer is eligible for the loyalty-based incentive, a maximum redemption value of the loyalty-based incentive for which the customer is eligible is determined based on a previous transactional activity of the customer with the participating business. Consideration is received in exchange for providing the loyalty-based incentive to the customer and then the customer is provided with the loyalty-based incentive having a redemption value not exceeding the maximum redemption value.