| 摘要 |
Provided are novel methods and systems for integrating various aspects of online retailing and social networks to provide more effective and efficient online shopping experience. Social networks are designed to gather and manage information about their users and users' environments and may include features such as ranking users' connections, interests, activities, and even credibility. This social networking information may be leveraged to provide tailored product information to the users. As such, social networks also serve as marketing tools that are at least in part driven by the users. Users are expected to pay more attention and to trust product information and product offerings that came from their own social groups as opposed to traditional marketing channels, such as online ads.
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