BEHAVIORAL NETWORKING SYSTEMS AND METHODS FOR FACILITATING DELIVERY OF TARGETED CONTENT

摘要

A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.