SYSTEM OF ADVERTISEMENT AND METHOD FOR EVALUATION OF ADVERTISEMENT RESULT

摘要

PURPOSE: An advertisement system and an advertisement result evaluation method are provided to accurately evaluate advertisement effect, thereby increasing profits of an advertiser and an advertisement operator. CONSTITUTION: A collection unit(120) receives a result evaluation component generated in an advertisement progress process An evaluation unit(130) calculates a result index based on the result evaluation component. The result evaluation component includes the number of exposure, the number of clicks and the number of the whole clicks of an advertisement. The advertisement includes an advertisement object and a plurality of keywords established in the advertisement object. The result index is calculated based on potential advertisement profits which ranking effect is excluded. [Reference numerals] (110) Advertisement execution unit; (120) Collection unit; (130) Evaluation unit; (140) Evaluation result processing unit; (150) Evaluation result management unit; (200) Advertiser terminal