<p>Disclosed is an in-app recommendation system. This in-app recommendation system comprises: an in-app module linking unit for regularly collecting, from a user terminal on which an in-app module is installed, status information of a particular application in which the in-app module is loaded, the in-app module being an application providing a common service when a component is inserted in many and unspecified applications; a user analysis unit for generating recommendation information for multi-media content on the basis of the status information of the particular application, the multi-media content comprising application and digital content; and a transmission unit for push-transmitting the recommendation information to the in-app module of the user terminal.</p>
