| 摘要 |
Some embodiments provide a lead generation platform to promote lead generation on the basis reciprocity, whereby a business participating in the platform obtains access to the leads of other participating businesses that it has established network partnerships with and in return, makes its leads accessible to the other participating businesses. Leads can then be filtered to target a business' primary demographic and the filtered leads used to conduct a marketing campaign without intervening marketing service providers. As a result, a business identifies its primary demographic without engaging in costly market research. Also, by being able to control network partnerships, the business can gain access to a set of non-competing leads and valued existing customers of other businesses which is in contrast to the leads provided by other third party services, whereby one's competitors have access to the same sets of leads. |
