发明名称 Portable Multi-Purpose Audience Measurement System
摘要 A method comprising: collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an s information gathering entity; using the phone number to send a message to the mobile device, wherein the sent message, when responded to, results in a downloading of metering software to the mobile device; and, receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with the use of io the mobile device, wherein the received information and the demographic data are associated during processing by the system associated with the information gathering entity. 10/02/2011,103678.div.sc,76 ,,- 1207 1202 NETWORK METER PROVIDER PROVIDER 12083 DOWNLOAD - 1204 1206 CONTENT
申请公布号 AU2011200553(B2) 申请公布日期 2012.12.13
申请号 AU20110200553 申请日期 2011.02.10
申请人 THE NIELSEN COMPANY (US), LLC 发明人 RAMASWAMY, ARUN;NELSON, DAN;WRIGHT, DAVID HOWELL;VILCHES, GLEN
分类号 H04H60/31;G06F;G06Q30/00;H04H60/52 主分类号 H04H60/31
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