System and method for distributing content using advertising sponsorship

摘要

A digital content distribution system, the system comprising: means for receiving, from a first digital content provider: a first digital content item identifier, a digital content item attribute, and a digital content item access restriction; means for receiving, from a second digital content provider: a second digital content item identifier, a digital content item attribute identifier, and a digital content item access modifier; means for selecting a first digital content item identifier in dependence on the received digital content item attribute identifier; means for modifying the digital content item access restriction in dependence on the received digital content item access modifier; means for associating the selected first digital content item identifier with the second digital content item identifier; and means for offering a user access to a first digital content item and an associated second digital content item, the first and second digital content items being identified in dependence on the corresponding first and second digital content item identifiers, wherein the degree of access is determined by the modified digital content item access restriction.